goodr Partners with Stord to Deliver Exceptional Fulfillment Experiences at Scale

press@stord.com

Los Angeles, CA and Atlanta, GA, November 17, 2022 – After seven years of massive growth—including expanding into four activity verticals, RUN, BEAST, BIKE, and GOLF; seven high-performance sunglass frames; major brand collabs; 5,000+ retail partners; and an experiential retail store— goodr decided to stop using its carrier flamingo army (actually a warehouse in Inglewood, CA) and start partnering with Stord to fuel continued growth, increase efficiency, and offer exceptional customer delivery experiences.

“At first, I was stoked to hear that we were adding more products, sales channels, and retail partners,” said Carl the Flamingo, probably. “But, when I realized I was going to personally fulfill all those orders, I was worried it would cut into my margarita time.”

With Stord, the goodr team can devote even more of its time and energy to growth, and have confidence its logistics can keep up. This means adding more fashionable, fun, functional, and ‘ffordable shades, expanding into new sales channels, and continuing to deliver best-in-class customer experiences. goodr’s confidence in its supply chain operations comes from the Stord One Commerce software platform, which provides full visibility into its supply chain, allows easy orchestration of orders and inventory, and facilitates optimization to improve customer experience and reduce costs.

"At goodr, we don't see customer experience and supply chain as siloed elements. They are interconnected and integral to our brand,” said Stephen Lease, CEO of goodr. “Our logistics is what connects our brand to our customers, and we’re excited to partner with Stord to deliver incredible customer experiences.”

“goodr is a brand committed to doing things differently, effectively, and efficiently,” said Sean Henry, co-founder and CEO of Stord. “We are excited to provide nationwide fulfillment and end-to-end visibility across its supply chain to help customers enjoy their delivery experience just as much as they enjoy the goodr brand.”

About goodr

We exist to give you permission to be unabashedly yourself...unless you’re an a**hole. Since 2015, we’ve made polarized sunglasses that speak to the four F’s: Fun, Fashionable, Functional and ‘Ffordable. goodrs can be purchased directly at goodr.com; at our Los Angeles-based retail store, the goodr Cabana; and through leading national retailers like REI, Dick’s Sporting Goods, Tilly’s, and more. goodrs don’t slip or bounce while running, beasting, biking, or golfing. goodr is the three-time recipient of Runner’s World Gear of the Year, so we know we’re doing something right.

About Stord

Stord is the physical intelligence layer for independent commerce. Stord provides the fulfillment network, commerce software, AI, and applied robotics that brands need to compete on the quality of their direct consumer relationships, from the delivery promise shown at checkout to the return that converts into a repurchase. That's how Stord helps brands grow revenue, reduce costs, and delight consumers. Through Stord Labs, Stord is advancing the physical intelligence layer that makes its network faster and smarter with every order. With nearly 100 fulfillment locations worldwide, more than 1,000 brands, and over $15 billion in GMV processed annually, Stord's packages touch one in four U.S. households every year. Stord is headquartered in Atlanta, GA. For more information, visit stord.com.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of applicable securities laws regarding future products, features, timelines, expected results, and business plans. These statements may include, without limitation, statements about anticipated product developments, demand planning capabilities, and other future initiatives. Forward-looking statements are based on current expectations and assumptions and are subject to risks, uncertainties, and other factors that could cause actual results to differ materially from those expressed or implied. Stord undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise.