Your custom consumer experience report | Stord Mystery Shop
Mystery Shopping for Dr. Kellyann
Take the mystery out of your consumer experience. Stord analyzed the entire pre-purchase through post-delivery experience for you and 2 of your competitors.
Orders were placed on September 8th, and shipped to three locations across the United States (California, Texas and Georgia).
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PRE-PURCHASE
Your product details experience, in-cart experience, shipping options, and fees.
SHIPPING & TRACKING
The accuracy of your delivery date, communication, and overall quality.
POST-PURCHASE
Ease of communication and resolution for returns, missing, or damaged orders.
COMPETITOR ANALYSIS
We applied the same rigorous testing of over 250 different metrics to two of your competitors.
UNBOXING
The caliber of the packaging, branding, and inserts.
| What We Looked For | Dr. Kellyann | Bare Bones Broth | Kettle & Fire |
|---|---|---|---|
| Inventory Availability | |||
| Abandoned Cart Reminders | |||
| Shipping Options | Standard | Standard, Expedited | Standard, FedEx 2 Day, FedEx Overnight |
| Carbon Neutral Shipping | |||
| Delivery Promise | 10-14 Business Days | 3-5 Days | 4-7 Days |
| How Much is Shipping? | $9.00 | $7.99-$14.99 | $0-$31.84 |
| Free Shipping Threshold | $99 | $40 | $0 |
| Shipment Protection |
POST-Purchase Experience
| Post-Purchase Email | |||
| Post Purchase Text | |||
| Shipping Update Email | |||
| Shipping Update Text | |||
| Delivery Tracking | |||
| Tracking Provider | Uni Uni | DHL | FedEx |
| Delivery Promise vs. Actual Delivery |
Overall Unboxing Experience
| Dr. Kellyann | Bare Bone Broth | Kettle & Fire | |
|---|---|---|---|
| Point of Origin | Aurora, CO | Hebron, KY | Carol Stream, IL |
| Time of Order | Morning | Morning | Morning |
| Delivery Promise | 10-14 Business Days | 3-5 Days | 4-7 Days |
| Click-to-ship Timing | 2 Days | 3 Days | 3 Days |
| Click-to-deliver Timing | 5 Days | 6 Days | 7 Days |
| Branded Box | |||
| Appropriate Packaging | |||
| Condition Of Packaging | Average | Average | Average |
| Order Accuracy | |||
| Condition Of Products | Average | Average | Good |
| Samples / Inserts | |||
| Overall Unboxing Experience | 31/55 | 27/55 | 32/55 |
Your Unboxing Video
Take a look at a real end consumer experience when unboxing your products at our Atlanta location. The packaging experience is an extension of your brand and needs to delight.
Long Delivery Time
18-24% of consumers will abandon their cart due to slow stated delivery promises.
Solution
An expansive offering of carriers allows for better selection and faster delivery with better unit economics.
Expensive Shipping
47% - 60% of online shoppers will abandon their cart due to higher shipping costs and fees.
Solution
Offering free shipping, or order value-based free shipping, can dramatically boost conversions and revenue.
Missing Inserts
No packaging slip or promotional inserts makes the unboxing experience feel careless. Missed opportunity to earn repeat business through quality of service.
Solution
Custom branded inserts and packaging slip creates a sense of professionalism and maximizes the positive impact your brand has during the unboxing experience.
All of these insights are from publicly available information, but many more opportunities exist to improve your consumer experience.