Your custom consumer experience report | Stord Mystery Shop
Mystery Shopping for K-Swiss
Take the mystery out of your consumer experience. Stord analyzed the entire pre-purchase through post-delivery experience for you and 2 of your competitors.
Orders were placed on August 31st, and shipped to three locations across the United States (California, Texas and Georgia).
PRE-PURCHASE
Your product details experience, in-cart experience, shipping options, and fees.
SHIPPING & TRACKING
The accuracy of your delivery date, communication, and overall quality.
POST-PURCHASE
Ease of communication and resolution for returns, missing, or damaged orders.
COMPETITOR ANALYSIS
We applied the same rigorous testing of over 250 different metrics to two of your competitors.
UNBOXING
The caliber of the packaging, branding, and inserts.
| What We Looked For | K-Swiss | Axel Arigato | Allsaints |
|---|---|---|---|
| Inventory Availability | |||
| Express Checkout Options | |||
| Shipping Options | Standard | UPS Express (Free) | Standard, 3 Day, Express |
| Carbon Neutral Shipping | |||
| Delivery Promise | 3-5 Business Days | 3-7 Days | 2-10 Days |
| How Much is Shipping? | $8.00 | $0 | $7.95-$24.95 |
| Free Shipping Threshold | $90 | $0 | $100 |
| Shipment Protection |
POST-PURCHASE EXPERIENCE
| K-Swiss | Axel Arigato | Allsaints | |
|---|---|---|---|
| Post-Purchase Email | |||
| Post Purchase Text | |||
| Shipping Update Email | |||
| Shipping Update Text | |||
| Delivery Tracking | |||
| Tracking Provider | Amazon Shipping | UPS | FedEx + UPS |
| Delivery Promise vs. Actual Delivery |
OVERALL UNBOXING EXPERIENCE
| K-Swiss | Axel Arigato | Allsaints | |
|---|---|---|---|
| Point of Origin | Murfreesboro, TN | Herne-Boernig, Germany | Hodgkins, IL |
| Time of Order | Afternoon | Afternoon | Afternoon |
| Delivery Promise | 3-5 Business Days | 3-7 Days | 2-8 Days |
| Click-to-ship Timing | Next Day | Next Day | Next Day |
| Click-to-deliver Timing | 2 Days | 3 Days | 7 Days |
| Branded Box | |||
| Condition Of Packaging | |||
| Order Accuracy | |||
| Condition Of Products | Good | Good | Good |
| Samples / Inserts | |||
| Overall Unboxing Experience | 38/55 | Average | Average |
Your Unboxing Video
Take a look at a real end consumer experience when unboxing your products at our Atlanta location. The packaging experience is an extension of your brand and needs to delight.
Expensive Shipping
47% - 60% of online shoppers will abandon their cart due to higher shipping costs and fees.
Solution
Offering free shipping, or order value-based free shipping, can dramatically boost conversions and revenue.
Limited Carrier Network
Using one or a small number of carriers leaves you exposed to drastic general rate increases, limited service level options, and diminished special services for specific product types.
Solution
Stord's massive network of local and national parcel carriers unlocks intelligent selection of the right carrier based on cost and delivery date. Protect your margins while ensuring you hit your promised delivery date without sacrificing quality.
Ineffective Packaging
Most packages include 40% wasted space leaving brands paying for more dunnage and increasing their shipping fees. A overly large and unbranded box will lower the consumer experience and damage your brand sentiment.
Solution
Custom packaging designed specifically for your products based on your kitting or most common orders reduces dunnage and needless carrier costs while improving the consumer unboxing experience.