Your custom consumer experience report | Stord Mystery Shop
Mystery Shopping for Murci
Take the mystery out of your consumer experience. Stord analyzed the entire pre-purchase and post-delivery experience for you and 2 of your competitors.
Orders were placed on June 23rd, and shipped to three locations across the United States (California, Texas and Georgia).
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PRE-PURCHASE
Your product details experience, in-cart experience, shipping options, and fees.
SHIPPING & TRACKING
The accuracy of your delivery date, communication, and overall quality.
POST-PURCHASE
Ease of communication and resolution for returns, missing, or damaged orders.
COMPETITOR ANALYSIS
We applied the same rigorous testing of over 250 different metrics to two of your competitors.
UNBOXING
The caliber of the packaging, branding, and inserts.
| What We Looked For | Murci | Hello Molly | Adrianna Papell |
|---|---|---|---|
| Inventory Availability | Low Stock | ||
| Express Checkout Options | |||
| Shipping Options | Economy, Standard, Expedited, Next Day | Standard, 2 Business Day, Next Business Day | 3-6 Business Days, 3 Business Days, 2 Business Days, 1 Business Day |
| Carbon Neutral Shipping | |||
| Delivery Promise | 3-8 Days | 2-6 Business Days | 3-6 Days |
| How Much is Shipping? | $12.00-$50.00 | $10.00-$30.00 | $12.95 |
| Free Shipping Threshold | $250 | $150 | $250 |
| Shipment Protection |
POST-Purchase Experience
| Murci | Hello Molly | Adrianna Papell | |
|---|---|---|---|
| Post-Purchase Email | |||
| Post Purchase Text | |||
| Shipping Update Email | |||
| Shipping Update Text | |||
| Delivery Tracking | |||
| Tracking Provider | USPS | DHL + OmniParcel | FedEx |
| Delivery Promise vs. Actual Delivery |
Overall Unboxing Experience
| Murci | Hello Molly | Adrianna Papell | |
|---|---|---|---|
| Point of Origin | Whittier, CA | Whittier, CA | Savannah, GA |
| Time of Order | Afternoon | Afternoon | Afternoon |
| Delivery Promise | 3-8 Days | 2-6 Business Days | 3-6 Business Days |
| Click-to-deliver Timing | 8 Days | 4 Days | 5 Days |
| Branded Box | |||
| Appropriate Packaging | |||
| Condition Of Packaging | Average | Average | Good |
| Order Accuracy | |||
| Condition Of Products | Good | Good | Good |
| Samples / Inserts | |||
| Overall Unboxing Experience | 33/55 | Average | Good |
Your Unboxing Video
Take a look at a real end consumer experience when unboxing your products at our Atlanta location. The packaging experience is an extension of your brand and needs to delight.
Expensive Shipping
47% - 60% of online shoppers will abandon their cart due to higher shipping costs and fees.
Solution
Offering free shipping, or order value-based free shipping, can dramatically boost conversions and revenue.
Long Delivery Time
18-24% of consumers will abandon their cart due to slow stated delivery promises.
Solution
An expansive offering of carriers allows for better selection and faster delivery with better unit economics.
Limited Carrier Network
Using one or a small number of carriers leaves you exposed to drastic general rate increases, limited service level options, and diminished special services for specific product types.
Solution
Stord's massive network of local and national parcel carriers unlocks intelligent selection of the right carrier based on cost and delivery date. Protect your margins while ensuring you hit your promised delivery date without sacrificing quality.
All of these insights are from publicly available information, but many more opportunities exist to improve your consumer experience.