Your custom consumer experience report | Stord Mystery Shop
Mystery Shopping for Peter Millar
Take the mystery out of your consumer experience. Stord analyzed the entire pre-purchase through post-delivery experience for you and 2 of your competitors.
Orders were placed on September 8th, and shipped to three locations across the United States (California, Texas and Georgia).
PRE-PURCHASE
Your product details experience, in-cart experience, shipping options, and fees.
SHIPPING & TRACKING
The accuracy of your delivery date, communication, and overall quality.
POST-PURCHASE
Ease of communication and resolution for returns, missing, or damaged orders.
COMPETITOR ANALYSIS
We applied the same rigorous testing of over 250 different metrics to two of your competitors.
UNBOXING
The caliber of the packaging, branding, and inserts.
| What We Looked For | Peter Millar | Cobra Puma Golf | Callaway Apparel |
|---|---|---|---|
| Inventory Availability | |||
| Express Checkout Options | |||
| Shipping Options | Standard, Express, Priority | FedEx Ground, FedEx 3 Day | Standard, Expedited, Overnight |
| Carbon Neutral Shipping | |||
| Delivery Promise | Within 6 Days | 1-5 Days | 5-10 Days |
| How Much is Shipping? | $9.50-$50.00 | $8.00-$20.00 | $10.99-$25.00 |
| Free Shipping Threshold | $250 | $50 | $99 |
| Shipment Protection |
POST-Purchase Experience
| Peter Millar | Cobra Puma Golf | Callaway Apparel | |
|---|---|---|---|
| Post-Purchase Email | |||
| Post Purchase Text | |||
| Shipping Update Email | |||
| Shipping Update Text | |||
| Delivery Tracking | |||
| Tracking Provider | DHL + FedEx | FedEx | Veho + FedEx |
| Delivery Promise vs. Actual Delivery |
Overall Unboxing Experience
| Peter Millar | Cobra Puma Golf | Callaway Apparel | |
|---|---|---|---|
| Point of Origin | Hebron, KY | Waddell, AZ | Greenville, SC |
| Time of Order | Afternoon | Afternoon | Afternoon |
| Delivery Promise | Within 6 Days | 1-5 Days | 5-10 Days |
| Click-to-ship Timing | 4 Days | Next Day | Next Day |
| Click-to-deliver Timing | 7 Days | 3 Days | 7 Days |
| Branded Box | |||
| Appropriate Packaging | |||
| Condition Of Packaging | Average | Good | Average |
| Order Accuracy | |||
| Condition Of Products | Good | Good | Good |
| Samples / Inserts | |||
| Overall Unboxing Experience | 31/55 | Good | Average |
Your Unboxing Video
Take a look at a real end consumer experience when unboxing your products at our Atlanta location. The packaging experience is an extension of your brand and needs to delight.
Expensive Shipping
47% - 60% of online shoppers will abandon their cart due to higher shipping costs and fees.
Solution
Offering free shipping, or order value-based free shipping, can dramatically boost conversions and revenue.
Long Delivery Time
18-24% of consumers will abandon their cart due to slow stated delivery promises.
Solution
An expansive offering of carriers allows for better selection and faster delivery with better unit economics.
Missed Delivery Promise
14% of consumers will abandon shopping with a retailer completely if they receive a late delivery just once.
Solution
Implement intelligent rate and carrier shopping to ensure orders arrive on-time at the best cost to delight your customers and your bottom line.
All of these insights are from publicly available information, but many more opportunities exist to improve your consumer experience.
Schedule time to dig deeper into your data.