## Mystery Shopping for Pink Lily

Take the mystery out of your consumer experience. Stord analyzed the entire pre-purchase and post-delivery experience for you and 2 of your competitors.

Orders were placed on July 27th, and shipped to three locations across the United States (California, Texas and Georgia).

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### PRE-PURCHASE

Your product details experience, in-cart experience, shipping options, and fees.

### SHIPPING & TRACKING

The accuracy of your delivery date, communication, and overall quality.

### POST-PURCHASE

Ease of communication and resolution for returns, missing, or damaged orders.

### COMPETITOR ANALYSIS

We applied the same rigorous testing of over 250 different metrics to two of your competitors.

### UNBOXING

The caliber of the packaging, branding, and inserts.

| What We Looked For              | Pink Lily                        | Hello Molly                       | Adrianna Papell                  |
|---------------------------------|----------------------------------|----------------------------------|----------------------------------|
| **Inventory Availability**       |  |  | Low Stock                        |
| **Express Checkout Options**     |  |  |  |
| **Shipping Options**             | Standard, Priority, Express      | Standard, 2 Business Day, Next Business Day | 3-6 Business Days, 3 Business Days, 2 Business Days, 1 Business Day |
| **Carbon Neutral Shipping**      |  |  |  |
| **Delivery Promise**             | No Promise                       | 2-6 Business Days                 | 3-6 Days                        |
| **How Much is Shipping?**        | $8.95-$30.00                    | $10.00-$30.00                   | $12.95                          |
| **Free Shipping Threshold**      | $79                             | $150                             | $250                            |
| **Shipment Protection**          |  |  |  |

### POST-Purchase Experience

|                                   | Pink Lily                        | Hello Molly                       | Adrianna Papell                  |
|----------------------------------|----------------------------------|----------------------------------|----------------------------------|
| **Post-Purchase Email**         |  |  |  |
| **Post Purchase Text**          |   |   |   |
| **Shipping Update Email**       |  |  |  |
| **Shipping Update Text**        |   |   |   |
| **Delivery Tracking**           |  |  |  |
| **Tracking Provider**           | Amazon Shipping                  | DHL + OmniParcel                 | FedEx                           |
| **Delivery Promise vs. Actual Delivery** | N/A                          |  |  |

### Overall Unboxing Experience

|                                   | Pink Lily                        | Hello Molly                       | Adrianna Papell                  |
|----------------------------------|----------------------------------|----------------------------------|----------------------------------|
| **Point of Origin**              | Lebanon, TN                      | Whittier, CA                     | Savannah, GA                    |
| **Time of Order**               | Morning                         | Afternoon                        | Afternoon                       |
| **Delivery Promise**             | No Promise                       | 2-6 Business Days                | 3-6 Business Days              |
| **Click-to-deliver Timing**     | 8 Days                          | 3 Days                           | 6 Days                          |
| **Branded Box**                 |  |  |  |
| **Appropriate Packaging**        |  |  |  |
| **Condition Of Packaging**       | **Good**                         | **Good**                         | **Good**                       |
| **Order Accuracy**               |  |  |  |
| **Condition Of Products**        | **Good**                         | **Good**                         | **Good**                       |
| **Samples / Inserts**            |   |   |   |
| **Overall Unboxing Experience**  | 36/55                           | **Good**                         | **Good**                       |

### Your Unboxing Video

Take a look at a real end consumer experience when unboxing your products at our Atlanta location. The packaging experience is an extension of your brand and needs to delight.

#### No Delivery Promise

14% of consumers will abandon shopping with a retailer completely if they receive a late delivery just once.

#### Solution

Implement intelligent rate and carrier shopping to ensure orders arrive on-time at the best cost to delight your customers and your bottom line.

#### Limited Carrier Network

Using one or a small number of carriers leaves you exposed to drastic general rate increases, limited service level options, and diminished special services for specific product types.

#### Solution

Stord's massive network of local and national parcel carriers unlocks intelligent selection of the right carrier based on cost and delivery date. Protect your margins while ensuring you hit your promised delivery date without sacrificing quality.

#### Expensive Shipping

47% - 60% of online shoppers will abandon their cart due to higher shipping costs and fees.

#### Solution

Offering free shipping, or order value-based free shipping, can dramatically boost conversions and revenue.

All of these insights are from publicly available information, but many more opportunities exist to improve your consumer experience.

Schedule time to dig deeper into your data.