Your custom consumer experience report | Stord Mystery Shop
Mystery Shopping for Primally Pure
Take the mystery out of your consumer experience. Stord analyzed the entire pre-purchase through post-delivery experience for you and 2 of your competitors.
Orders were placed on September 14th, and shipped to three locations across the United States (California, Texas and Georgia).
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PRE-PURCHASE
- Your product details experience, in-cart experience, shipping options, and fees.
SHIPPING & TRACKING
- The accuracy of your delivery date, communication, and overall quality.
POST-PURCHASE
- Ease of communication and resolution for returns, missing, or damaged orders.
COMPETITOR ANALYSIS
We applied the same rigorous testing of over 250 different metrics to two of your competitors.
UNBOXING
- The caliber of the packaging, branding, and inserts.
| What We Looked For | Primally Pure | Carpe | Mando |
|---|---|---|---|
| Inventory Availability | |||
| Express Checkout Options | |||
| Shipping Options | Flat Rate, Expedited | Free Insured Shipping, USPS Priority, Priority FedEx | Economy Shipping |
| Carbon Neutral Shipping | |||
| Delivery Promise | 7-10 Business Days | 4-5 Days | 2-5 Days |
| How Much is Shipping? | $8.00-$15.00 | $0-$8.95 | $5.00 |
| Free Shipping Threshold | $75 | $0 | $25 |
| Shipment Protection |
POST-Purchase Experience
| Primally Pure | Carpe | Mando | |
|---|---|---|---|
| Post-Purchase Email | |||
| Post Purchase Text | |||
| Shipping Update Email | |||
| Shipping Update Text | |||
| Delivery Tracking | |||
| Tracking Provider | UniUni | USPS | USPS |
| Delivery Promise vs. Actual Delivery |
Overall Unboxing Experience
Long Delivery Time
18-24% of consumers will abandon their cart due to slow stated delivery promises.
Solution
An expansive offering of carriers allows for better selection and faster delivery with better unit economics.
Single Node Fulfillment
More days in transit and more expensive parcel zones to reach your end consumers.
Solution
Strategically placed multinode fulfillment footprint means your products can be closer to your end consumers, reducing both the cost and the time it takes for your products to reach their end destination.
Limited Carrier Network
Using one or a small number of carriers leaves you exposed to drastic general rate increases.
Solution
Stord's massive network of local and national parcel carriers unlocks intelligent selection of the right carrier based on cost and delivery date. Protect your margins while ensuring you hit your promised delivery date without sacrificing quality.
All of these insights are from publicly available information, but many more opportunities exist to improve your consumer experience.