Your custom consumer experience report | Stord Mystery Shop

Mystery Shopping for The Inkey List

Take the mystery out of your consumer experience. Stord analyzed the entire pre-purchase through post-delivery experience for you and 2 of your competitors.

Orders were placed on July 27th and shipped to three locations across the United States (California, Texas and Georgia).

55

PRE-PURCHASE

Your product details experience, in-cart experience, shipping options, and fees.

SHIPPING & TRACKING

The accuracy of your delivery date, communication, and overall quality.

POST-PURCHASE

Ease of communication and resolution for returns, missing, or damaged orders.

COMPETITOR ANALYSIS

We applied the same rigorous testing of over 250 different metrics to two of your competitors.

UNBOXING

The caliber of the packaging, branding, and inserts.

What We Looked For The Inkey List Good Molecules Clearstem
Inventory Availability
Express Checkout Options
Shipping Options Standard Standard, Expedited Standard, Express
Carbon Neutral Shipping
Delivery Promise 2-5 Business Days 1-2 Days for West, 7-10 Days for Central, 4-8 Days For East 3-4 Days
How Much is Shipping? $7.95 $5.00-$15.00 $4.99-$9.99
Free Shipping Threshold $40 $35 $75
Shipment Protection

POST-PURCHASE EXPERIENCE

The Inkey List Good Molecules Clearstem
Post-Purchase Email
Post Purchase Text
Shipping Update Email
Shipping Update Text
Delivery Tracking
Tracking Provider OSM USPS Cirro
Delivery Promise vs. Actual Delivery

OVERALL UNBOXING EXPERIENCE

Destination

The Inkey List Good Molecules Clearstem
Point of Origin Glendale Heights, IL Fresno, CA Los Angeles, CA
Time of Order Morning Morning Morning
Delivery Promise 2-5 Business Days 1-2 Days 3-4 Days
Click-to-deliver Timing 7 Days 3 Days 6 Days
Branded Box
Appropriate Packaging
Condition Of Packaging Average Good Good
Order Accuracy
Condition Of Products Good Good Good
Samples / Inserts
Overall Unboxing Experience 25/55 Average Average

Your Unboxing Video

Take a look at a real end consumer experience when unboxing your products at our Atlanta location. The packaging experience is an extension of your brand and needs to delight.

Limited Carrier Network

Using one or a small number of carriers leaves you exposed to drastic general rate increases, limited service level options, and diminished special services for specific product types.

Solution

Stord's massive network of local and national parcel carriers unlocks intelligent selection of the right carrier based on cost and delivery date. Protect your margins while ensuring you hit your promised delivery date without sacrificing quality.

Missing Inserts

No packaging slip or promotional inserts makes the unboxing experience feel careless. Missed opportunity to earn repeat business through quality of service.

Solution

Custom branded inserts and packaging slip creates a sense of professionalism and maximizes the positive impact your brand has during the unboxing experience.

Single Node Fulfillment

More days in transit and more expensive parcel zones to reach your end consumers. A single node grants simplicity of inventory but with potential huge downsides.

Solution

Strategically placed multinode fulfillment footprint means your products can be closer to your end consumers, reducing both the cost and the time it takes for your products to reach their end destination. Faster and cheaper with happier customers.

All of these insights are from publicly available information, but many more opportunities exist to improve your consumer experience.