Your custom consumer experience report | Stord Mystery Shop
Mystery Shopping for The Zero Proof
Take the mystery out of your consumer experience. Stord analyzed the entire pre-purchase through post-delivery experience for you and 2 of your competitors.
Orders were placed on September 23rd, and shipped to three locations across the United States (California, Texas and Georgia).
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PRE-PURCHASE
Your product details experience, in-cart experience, shipping options, and fees.
SHIPPING & TRACKING
The accuracy of your delivery date, communication, and overall quality.
POST-PURCHASE
Ease of communication and resolution for returns, missing, or damaged orders.
COMPETITOR ANALYSIS
We applied the same rigorous testing of over 250 different metrics to two of your competitors.
UNBOXING
The caliber of the packaging, branding, and inserts.
| What We Looked For | The Zero Proof | De Soi | French Bloom |
|---|---|---|---|
| Inventory Availability | |||
| Express Checkout Options | |||
| Shipping Options | Standard, FedEx Express, Saver, FedEx 2Day, FedEx Standard Overnight | Standard, U.S. Express | Ground, UPS Express- 3 Business Days, UPS Express- 1 Business Day, UPS Express- 2 Business Days |
| Carbon Neutral Shipping | |||
| Delivery Promise | 5-7 Business Days | 3-4 Business Days | 3-5 Business Days |
| How Much is Shipping? | $12.99-$108.28 | $6.90-$55.95 | $10-$31 for East, $11-$33 for Central, $12-$37 for West |
| Free Shipping Threshold | $125 | $60 | $100 |
| Shipment Protection |
POST-PURCHASE EXPERIENCE
| The Zero Proof | De Soi | French Bloom | |
|---|---|---|---|
| Post-Purchase Email | |||
| Post Purchase Text | |||
| Shipping Update Email | |||
| Shipping Update Text | |||
| Delivery Tracking | Tracking link in email did not work, was accessible when viewing order on website | ||
| Tracking Provider | UniUni + DoorDash + Veho | UPS + FedEx | USPS |
| Delivery Promise vs. Actual Delivery |
OVERALL UNBOXING EXPERIENCE
| The Zero Proof | De Soi | French Bloom | |
|---|---|---|---|
| Point of Origin | Flowery Branch, GA | Atlanta, GA | Compton, CA |
| Time of Order | Morning | Morning | Morning |
| Delivery Promise | 5-7 Business Days | 3-4 Business Days | 3-5 Business Days |
| Click-to-ship Timing | Same Day | Next Day | Next Day |
| Click-to-deliver Timing | 3 Days | 2 Days | 3 Days |
| Branded Box | Not visible from exterior | ||
| Appropriate Packaging | |||
| Condition Of Packaging | Good | Average | Average |
| Order Accuracy | |||
| Condition Of Products | Good | Average | Good |
| Samples / Inserts | |||
| Overall Unboxing Experience | 47/55 | 41/55 | 38/55 |
Your Unboxing Video
Take a look at a real end consumer experience when unboxing your products at our Atlanta location. The packaging experience is an extension of your brand and needs to delight.
Expensive Shipping
47% - 60% of online shoppers will abandon their cart due to higher shipping costs and fees.
Solution
Offering free shipping, or order value-based free shipping, can dramatically boost conversions and revenue.
Missing Inserts
No packaging slip or promotional inserts makes the unboxing experience feel careless. Missed opportunity to earn repeat business through quality of service.
Solution
Custom branded inserts and packaging slip creates a sense of professionalism and maximizes the positive impact your brand has during the unboxing experience.
All of these insights are from publicly available information, but many more opportunities exist to improve your consumer experience.
Schedule time to dig deeper into your data.