Your custom consumer experience report | Stord Mystery Shop
Mystery Shopping for Vornado
Take the mystery out of your consumer experience. Stord analyzed the entire pre-purchase through post-delivery experience for you and 2 of your competitors.
Orders were placed on August 31st, and shipped to three locations across the United States (California, Texas, and Georgia).
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PRE-PURCHASE
Your product details experience, in-cart experience, shipping options, and fees.
SHIPPING & TRACKING
The accuracy of your delivery date, communication, and overall quality.
POST-PURCHASE
Ease of communication and resolution for returns, missing, or damaged orders.
COMPETITOR ANALYSIS
We applied the same rigorous testing of over 250 different metrics to two of your competitors.
UNBOXING
The caliber of the packaging, branding, and inserts.
| What We Looked For | Vornado | Anova Applied Electronics | Meater |
|---|---|---|---|
| Inventory Availability The average brands inventory accuracy rate is sometimes as low as 65%. Selling out of stock inventory can overwhelm your CX team. Accurate records and inventory of key products is crucial for sustainable conversions. |
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| Express Checkout Options | |||
| Shipping Options 18-24% of consumers will abandon their cart because of slow shipping. Having clear, accurate, and numerous options put your customers in control and increase conversion. |
Standard | Free Shipping, FedEx 2 Day, FedEx Standard Overnight | Standard, Expedited |
| Carbon Neutral Shipping 65% of shoppers have said they want buy from brands that advocate for sustainability. |
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| Delivery Promise 14% of consumers will never shop with a brand again if a delivery is late just once. |
5-8 Business Days | 3-6 Days | 3-5 Days |
| How Much is Shipping? 47-60% of online shoppers will abandon their cart due to high shipping costs and fees. |
$5.00 | $0.00-$25.95 | $0.00-$9.95 |
| Free Shipping Threshold 62% of shoppers won't buy from a retailer if it doesn't offer free shipping. |
$79 | $0 | $0 |
POST-PURCHASE EXPERIENCE
| Post-Purchase Email Letting your customer know that their order has been received and in progress builds trust and confidence in your brand. |
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| Shipping Update Email A shipping email with a tracking link and estimated delivery date presented in your branding is crucial. |
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| Delivery Tracking Having extreme clarity here is key. |
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| Tracking Provider Providing real-time updates on the progress of their order builds confidence. |
FedEx | FedEx | Amazon Logistics + USPS |
| Delivery Promise vs. Actual Delivery 14% of online shoppers will abandon you completely if you deliver late just once. |
Overall Unboxing Experience
See details by destination
| Vornado | Anova Applied Electronics | Meater | |
|---|---|---|---|
| Point of Origin The location where your inventory is stored. |
Bloomingdale, GA | Reno, NV | Eastvale, CA |
| Time of Order When the order was submitted by your customer. |
Afternoon | Afternoon | Afternoon |
| Delivery Promise Your stated delivery promise. |
5-8 Business Days | 3-5 Days | 3-5 Days |
| Click-to-ship Timing When the carrier has officially received the order information. |
Next Day | Next Day | Same Day |
| Click-to-deliver Timing When the carrier has officially delivered the order. |
5 Days | 3 Days | Next Day |
| Condition Of Packaging The condition of the box or mailer when it arrived. |
Average | Average | Average |
| Order Accuracy Where the products that were order properly picked and packed? |
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| Condition Of Products Were the products in good condition? |
Good | Good | Good |
| Samples / Inserts Additional pieces to help build brand loyalty. |
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| Overall Unboxing Experience | 38/55 | Average | Average |
Your Unboxing Video
Take a look at a real end consumer experience when unboxing your products.
Single Node Fulfillment
More days in transit and more expensive parcel zones to reach your end consumers.
Solution
Strategically placed multinode fulfillment footprint means your products can be closer to your end consumers.
Limited Carrier Network
Using one or a small number of carriers leaves you exposed to drastic general rate increases.
Solution
Stord's massive network of local and national parcel carriers unlocks intelligent selection of the right carrier.
Missing Inserts
No packaging slip or promotional inserts makes the unboxing experience feel careless.
Solution
Custom branded inserts and packaging slip creates a sense of professionalism.