## Mystery Shopping for Vornado
Take the mystery out of your consumer experience. Stord analyzed the entire pre-purchase through post-delivery experience for you and 2 of your competitors.
Orders were placed on August 31st, and shipped to three locations across the United States (California, Texas, and Georgia).
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### PRE-PURCHASE
Your product details experience, in-cart experience, shipping options, and fees.
### SHIPPING & TRACKING
The accuracy of your delivery date, communication, and overall quality.
### POST-PURCHASE
Ease of communication and resolution for returns, missing, or damaged orders.
### COMPETITOR ANALYSIS
We applied the same rigorous testing of over 250 different metrics to two of your competitors.
### UNBOXING
The caliber of the packaging, branding, and inserts.
| What We Looked For | Vornado | Anova Applied Electronics | Meater |
| --- | --- | --- | --- |
| **Inventory Availability**
The average brands inventory accuracy rate is sometimes as low as 65%. Selling out of stock inventory can overwhelm your CX team. Accurate records and inventory of key products is crucial for sustainable conversions. | | | |
| **Express Checkout Options** | | | |
| **Shipping Options**
18-24% of consumers will abandon their cart because of slow shipping. Having clear, accurate, and numerous options put your customers in control and increase conversion. | Standard | Free Shipping, FedEx 2 Day, FedEx Standard Overnight | Standard, Expedited |
| **Carbon Neutral Shipping**
65% of shoppers have said they want buy from brands that advocate for sustainability. | | | |
| **Delivery Promise**
14% of consumers will never shop with a brand again if a delivery is late just once. | 5-8 Business Days | 3-6 Days | 3-5 Days |
| **How Much is Shipping?**
47-60% of online shoppers will abandon their cart due to high shipping costs and fees. | $5.00 | $0.00-$25.95 | $0.00-$9.95 |
| **Free Shipping Threshold**
62% of shoppers won't buy from a retailer if it doesn't offer free shipping. | $79 | $0 | $0 |
### POST-PURCHASE EXPERIENCE
| | | | |
| --- | --- | --- | --- |
| **Post-Purchase Email**
Letting your customer know that their order has been received and in progress builds trust and confidence in your brand. | | | |
| **Shipping Update Email**
A shipping email with a tracking link and estimated delivery date presented in your branding is crucial. | | | |
| **Delivery Tracking**
Having extreme clarity here is key. | | | |
| **Tracking Provider**
Providing real-time updates on the progress of their order builds confidence. | FedEx | FedEx | Amazon Logistics + USPS |
| **Delivery Promise vs. Actual Delivery**
14% of online shoppers will abandon you completely if you deliver late just once. | | | |
### Overall Unboxing Experience
See details by destination
| | Vornado | Anova Applied Electronics | Meater |
| --- | --- | --- | --- |
| **Point of Origin**
The location where your inventory is stored. | Bloomingdale, GA | Reno, NV | Eastvale, CA |
| **Time of Order**
When the order was submitted by your customer. | Afternoon | Afternoon | Afternoon |
| **Delivery Promise**
Your stated delivery promise. | 5-8 Business Days | 3-5 Days | 3-5 Days |
| **Click-to-ship Timing**
When the carrier has officially received the order information. | Next Day | Next Day | Same Day |
| **Click-to-deliver Timing**
When the carrier has officially delivered the order. | 5 Days | 3 Days | Next Day |
| **Condition Of Packaging**
The condition of the box or mailer when it arrived. | Average | Average | Average |
| **Order Accuracy**
Where the products that were order properly picked and packed? | | | |
| **Condition Of Products**
Were the products in good condition? | Good | Good | Good |
| **Samples / Inserts**
Additional pieces to help build brand loyalty. | | | |
| **Overall Unboxing Experience** | 38/55 | Average | Average |
### Your Unboxing Video
Take a look at a real end consumer experience when unboxing your products.
#### Single Node Fulfillment
More days in transit and more expensive parcel zones to reach your end consumers.
#### Solution
Strategically placed multinode fulfillment footprint means your products can be closer to your end consumers.
#### Limited Carrier Network
Using one or a small number of carriers leaves you exposed to drastic general rate increases.
#### Solution
Stord's massive network of local and national parcel carriers unlocks intelligent selection of the right carrier.
#### Missing Inserts
No packaging slip or promotional inserts makes the unboxing experience feel careless.
#### Solution
Custom branded inserts and packaging slip creates a sense of professionalism.