# Supply Chain Therapy

### Adapting to Customer Demand

Customer demand is a fickle beast. At any moment one product may be hot and another not and consumers expect that product to be easily and readily available. Easy, right?

Supply chains are often rigid and designed for predictability not shifting customer demand. So how do you manage the fluid demand within a fixed system?

Rebecca Illsley shares how Clorox and now Thermacell Repellents Inc. build their supply chain to be flexible to adapt and meet the ever changing buying habits of their customers.

## Episodes

1. **How to Meet Dynamic Demand through Logistics Process with Rebecca Illsley, COO at Thermacell Repellents**  
   [Listen Now](/content/podcast/meet-dynamic-demand/index.html)

2. **How Ember Mug Heats Up The Supplier / Buyer Relationship with Siobhan Hunter**  
   [Listen Now](/content/podcast/ember-mug-supplier-buyer-relationship/index.html)

3. **How Veritiv is Bringing DTC Technology to B2B with Will Vining, Senior Director of Supply Chain Optimization**  
   [Listen Now](/content/podcast/bringing-dtc-technology-to-b2b/index.html)

4. **Will It UPS? How Blackstone Seasoned Their Logistics for Large DTC Products with Tom Newman**  
   [Listen Now](/content/podcast/will-it-ups-large-dtc-products/index.html)

5. **How B2B, Manufacturing and More Can Grow Your Business featuring Rich Durham from Pair Eyewear┃Stord Supply Chain Therapy**  
   [Listen Now](/content/podcast/pair-eyewear-b2b-manufacturing/index.html)

6. **Breakdown BattlBox’s Customer Obsession Mission with John Roman, CEO ┃ Stord Supply Chain Therapy**  
   [Listen Now](/content/podcast/battlbox-customer-obsession-mission/index.html)

7. **Solve Logistics Problems like goodr, featuring Head of Supply Chain, Greg Bicksler**  
   [Listen Now](/content/podcast/solve-logistics-problems-like-goodr-with-greg-bicksler/index.html)

8. **Deliver Customer Experience Like Anthropologie with Candan Erenguc, COO of The Anthropologie Group**  
   [Listen Now](/content/podcast/deliver-customer-experience-like-anthropologie-with-candan-erenguc/index.html)

9. **Peak Season Planning with Caitlin Coghlan, Global Director of E-Commerce at The Cookware Company**  
   [Listen Now](/content/podcast/peak-season-planning-with-Caitlin-Coghlan/index.html)

10. **What is a Circular Supply Chain with Sneha Kumari, Head of Industry Trends at The Circular Supply Chain Network**  
   [Listen Now](/content/podcast/circular-supply-chain-with-Sneha-Kumari/index.html)

11. **Factories For Startups: How to Create A Partner In Your Manufacturer with Elyse Kaye, CEO and Founder of Bloom Bras**  
   [Listen Now](/content/podcast/factories-for-startups-with-elyse-kaye/index.html)

12. **The Cost of Supply Chain: Efficient Logistics for Cost Savings and Improved Customer Experience with Zach Kissel, VP of Global E-fulfillment at IPG Group**  
   [Listen Now](/content/podcast/efficient-logistics-with-Zach-Kissel/index.html)

13. **Owning Your Customer Experience: How Your Supply Chain Can Create DTC Loyalty and Accelerate Growth with Rick Watson CEO of RMW Commerce Consulting**  
   [Listen Now](/content/podcast/owning-your-customer-experience-with-Rick-Watson/index.html)

14. **Stop Saying "Prime-like Logistics" (Bonus Session with Mario Paganini)**  
   [Listen Now](/content/podcast/stop-saying-prime-like-logistics-with-mario-paganini/index.html)

15. **Sustainable Supply Chains: Sourcing Vegan and Cruelty Free Beauty Products with Lynn Power, CEO and Co-founder of MASAMI Haircare**  
   [Listen Now](/content/podcast/sustainable-supply-chains-with-lynn-power/index.html)

16. **"Solopreneuring": Creating E-Commerce Brands with Little Resources with Eric Bandholz, Founder of Beardbrand**  
   [Listen Now](/content/podcast/solopreneuring-ecommerce-brands-with-eric-bandholz/index.html)

17. **Freight Fright: Curing a Supply Chain Hangover with Craig Fuller**  
   [Listen Now](/content/podcast/curing-a-supply-chain-hangover/index.html)

18. **How To Build Massive DTC Brands with Forbes 30 Under 30 Marketer, Nik Sharma**  
   [Listen Now](/content/podcast/build-massive-dtc-brands-with-nik-sharma/index.html)

19. **Mastering Fulfillment with Zach Stuck, Founder of Homestead and Owner of Stealth and Public - Supply**  
   [Listen Now](/content/podcast/mastering-fulfillment-with-zach-stuck/index.html)

20. **How Emerging E-Commerce Brands Can Level The Playing Field with Nate Skiver, Founder of LPF Spend Management**  
   [Listen Now](/content/podcast/collaborate-or-die-with-nate-skiver/index.html)

21. **Our Billion Dollar Supply Chain: Jeff Raider, co-founder of Harry's and Warby Parker**  
   [Listen Now](/content/podcast/our-billion-dollar-supply-chain-with-jeff-raider/index.html)

22. **Buy. Build. Boost: How to Scale DTC Brands Quickly with Joe McIntyre**  
   [Listen Now](/content/podcast/buy-build-boost-how-to-scale-dtc-brands-quickly-with-joe-mcintyre/index.html)

23. **3PL Matchmaking For E-commerce Growth with Matthew Hertz**  
   [Listen Now](/content/podcast/3pl-matchmaking-for-e-commerce-growth-with-matthew-hertz/index.html)